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Agriculture and rural development

Market measures explained

Rules and measures to regulate and support the marketing of agricultural products.


Market measures aim to stabilise agricultural markets, prevent market crises from escalating, boost demand and help EU agricultural sectors to better adapt to market changes. They are part of the common market organisation regulation, which lays out the framework under which EU agriculture works within the single market. Market intervention measures are funded through the European agricultural guarantee fund.

Public intervention

Public intervention is where products are purchased and stored by EU countries governments or their agencies and then sold back on the market at a later date. It aims to prevent prices from dropping to unsustainably low levels.

Public intervention is currently available in a number of sectors that are prone to fluctuations in price. To combat this instability, the EU has adopted a mechanism to mitigate the impact on farmers of years with particularly low price levels. The sectors which can benefit from public intervention are:

There are strict standards on the quality of the goods that can be stored.

Public intervention can work through a fixed price mechanism or through tenders. The fixed price mechanism means that the EU sets a fixed price at which a certain quantity of any one type of product will be bought. This acts as a price floor that helps to prevent the market price falling below a sustainable level. The tender mechanism means that operators offer a certain price and quantities below a price decided by the EU after bids were made, are bought at the price offered by operators. These quantities are then sold through a tender mechanism at a later date when market conditions have improved.

Storage of products by the private sector

During times of lower market prices, the EU can also provide support to private sector operators in paying for the cost of storage of their products for a determined period of time. This temporarily reduces the impact of short-term oversupply. Currently aid can be granted for private sector storage in the following sectors:

Exceptional measures

Exceptional measures are used when a crisis or the threat of a crisis has arisen and a specific response is needed to prevent a sudden drop in prices and/or mitigate its consequences. They allow the European Commission to quickly take proportionate action if there is:

  • a period of severe imbalance in markets;
  • a loss of consumer confidence due to public, animal or plant health risks;
  • a specific problem.

Report on the use of crisis measures, and in particular the exceptional measures adopted pursuant to Articles 219-222 of the CMO Regulation.

Legal basis

The legal basis for the use of exceptional measures in agricultural markets is Regulation (EU) 1308/2013.

Market transparency and monitoring

Market transparency and monitoring aims:

  • to provide accessible information to all participants in the food supply chain, especially those with limited resources such as farmers and researchers. This empowers them to make informed business decisions, thereby ensuring that agricultural markets function correctly.
  • to monitor the development of agricultural markets and timely identify possible threats of disturbance, allowing the Commission to take appropriate EU market measures without delay whenever they are needed.

In order to ensure that agricultural markets are functioning correctly and to monitor their development, the Commission gathers information from EU countries and stakeholders. This information, which compliments EU market measures, aims to provide more market transparency, and is compiled and made available through market observatories and the agri-food data portal.

Legal basis

The following legislation governs the application of market measures to support the agricultural sector:


  • Exhibitions
  • Friday 26 July 2024, 09:00 - Monday 29 July 2024, 18:30 (CEST)
  • Libramont-Chevigny, Belgium
  • External event