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Agriculture and rural development
News article10 December 2019Directorate-General for Agriculture and Rural Development4 min read

EU agricultural outlook 2019-30: societal demands driving food market developments, combining affordability, sustainability and convenience

EU agricultural outlook for markets and income 2019-30

Demand for dairy products, especially for cheese, is expected to continue rising, leading to higher EU milk production for 2019-30. In parallel, the African swine fever outbreak in Asia will continue to affect the global meat market and trade flows. These are just a few of the projections from the European Union agricultural outlook for 2019-30 report published on 10 December 2019 by the European Commission.

Consumers and citizens’ expectations will continue shaping food market developments, touching upon health, animal welfare, climate change and environmental concerns as well as convenience and affordability. For instance, in 2019, the most important factors for EU consumers when buying food includes cost, food safety, ethics and beliefs.

These concerns will be an opportunity for the further development of alternative production systems, such as local, organic, GM-free or other certified products, being increasingly in demand. However, as highlighted by the report, consumers’ expectations can be conflicting. Busy lifestyles favour an increase of ready meals, snacks and on-the-go food, which are not always compatible with the factors described above.

According to the report, global consumption of food per capita is increasing as well as self-sufficiency in certain parts of the world. This will have an impact on global trade and provide opportunities for some EU agri-food markets while creating a surge in competition for others. For example, the report projects a growth in global demand for cereals, leading to an increase of EU wheat production, despite increased competition from the Black Sea.

Total agricultural land is expected to decline in the EU over the outlook period, to reach 178.3 million ha in 2030. By contrast, the land used for protein crops, fodder and oilseeds is expected to increase by respectively 46%, 2% and 1% compared to 2020.

This year, the EU agricultural outlook report provides a scenario on the impact of a protein shift in the EU diet over the next ten years. Assuming a significant increase of alternative plant-based diets, it looks at the impact on the meat and dairy markets, the crop markets and the environment. This shift could lead to a drop in meat and dairy producer prices, increasing the competitiveness of the sector on global markets. Concerning the crop markets, increasing demand for human consumption could only partially compensate for the lower feed demand, resulting in a reduction of land use. The rise in soya bean demand for human consumption could be sourced from an increased EU production, projected to grow by 5% by 2030. Finally, this shift could have potential benefits for the climate and the environment. For instance, the carbon footprint of the EU agricultural sector would be reduced by 6%.

Another proposed scenario included in this year’s report looks at the impact of reaching 100% of milk produced in the EU with no genetically modified (GM) feed by 2030. This scenario would lead to a gradual decrease of EU imports of soya bean and meals, and to an increase in EU fodder production. Furthermore, due to limited feed availability, a small decline in milk production of 0.5%, and of beef and veal production of 1.3% is projected within that scenario.

A third scenario is provided in this edition of the medium‑term outlook report: the impact of the outbreak of African swine fever (ASF) in China on the global and EU meat markets. Two options are considered, a faster recovery where pigmeat production in China outgrows pre-ASF levels in 2030 and a slower recovery where pigmeat production in China in 2030 is below pre-ASF levels. For both scenarios, Chinese import demand will reach record levels, leading to higher exports from key exporters, including the EU. This will also lead to a production expansion outside China in the next two to three years. However, in the EU, production increase will be limited by environmental policy requirements in most EU member states.

Moreover, the report also includes projections for environmental and climate aspects. For the first time, it includes indicators that take into account greenhouse gas (GHG) emissions of the whole food system (farm and food chain). It also analyses the carbon, nitrogen, water and land footprints. The expected decrease in dairy cattle numbers is projected to contribute to a reduction in GHG emissions. On the other hand, higher crop yields and production could increase nitrous oxide (N2O) emissions, due to manure application on fields. Bearing in mind that environmental analysis models do not account for on-going and expected changes in farm practices, overall agricultural GHG emissions are projected to remain at a comparable level by 2030. Results of food system emissions, including at farm and post-farm level emissions, show that the EU has a lower food system footprint than the world average for most products.

Projections for:

The EU agricultural outlook report for 2019-30 contains all relevant market data, accompanied by an explanation of assumptions, and a description of the macroeconomic environment. The projections and scenarios described in the report will be discussed at the annual EU agricultural conference, taking place in Brussels on 10-11 December 2019.

More information

11 AUGUST 2021
Report: EU agricultural outlook 2019-30

Related links

Medium-term outlook


Publication date
10 December 2019
Directorate-General for Agriculture and Rural Development