This online event took place at the optimum moment in a major European Commission reform process: the Impact Assessment of the GI reform – to “strengthen GIs”, as requested by President Von Der Leyen in her Mission letter to Commissioner Wojciechowski. This reform process is now underway and requires an intensive consultation of stakeholders.
- EU quality schemes
- Wednesday 25 November 2020, 09:15 - Thursday 26 November 2020, 13:00 (CET)
- Online only
- Live streaming available
Files
Programme
- 25 Nov 2020, 09:15 - 10:00 (CET)
Day 1: Welcome
Master of Ceremony: Mr Brian Maguire
Session 1: Opening plenary
Opening speeches:
Mr Janusz Wojciechowski, European Commissioner for Agriculture and Rural Development
Mr Hans-Joachim Fuchtel, German Presidency, Parliamentary State Secretary, Federal Ministry of Food and Agriculture
Ms Irène Tolleret, Member of European Parliament, co-chair Intergroup on “Wine, spirits and quality foodstuff”
Launch of GIview:
Mr Wolfgang Burtscher, Director General for Agriculture and Rural Development, European Commission
Mr Christian Archambeau, Executive Director EUIPO
Keynote address: Mr Dev Gangjee, Professor – Oxford University
- 10:15 - 10:30 (CET)
Coffee break – online discussion
- 10:30 - 11:30 (CET)
Session 2Panel 1 – Controls and enforcement 1: Domain Name System (DNS) and internet
Moderator: Mr Miguel Ángel Medina, Associate Partner Trademark Department Elzaburu
Speakers:
- Ms Irene Calboli, Professor of Law Texas A&M University School of Law, Fort Worth
- Ms Ivett Paulovics, Fasano Paulovics Società tra Avvocati
Mr Jorge Novais Goncalves, Directorate General for Internal Market, Industry, Entrepreneurship and SMEs, European Commission
Panel followed by Q&A
Panel 2 – Sustainability 1: issues
Moderator: Mr Massimo Vittori, Managing Director, oriGIn
Speakers:
- Mr Filippo Arfini, University of Parma, Department of Economics science and Management
Mr David Brazsil, Secretary General, National Council of the Wine Communities (NCWC)
Panel followed by Q&A
Panel 3 – Non-agricultural GIs 1: issues
Moderator: Mr Harrie Temmink, Deputy Head of Unit, Directorate General for Internal Market, Industry, Entrepreneurship and SMEs, European Commission
Speakers:
- Mr Andrea Zappalaglio, Lecturer in Intellectual Property Law at the University of Sheffield; Affiliated Researcher at Max Planck Institute for Innovation and Competition
- Mr Bernard O’Connor, Resident Partner Brussels. Professor State University Milan
Ms Anke Moerland, Associate Professor of Intellectual Property Law, Maastricht University
Panel followed by Q&A
Panel 4 – Increasing attractiveness of GIs 1: issues
Moderator: Ms Magdalena Glodek, Head of Unit, GIs Department of Promotion and Food Quality- Ministry of Agriculture and Rural Development
Speakers:
- Mr Péter Gál, Head of Department for Wine and Horticulture, Ministry of Agriculture
- Mr Jesús Mora Cayetano, Conferencia Española de Consejos Reguladores Vitivinícolas – CECRV
Ms Chiara Cecchetto, Promotion and Project Management Office. Consorzio Tutela Lambrusco di Modena
Panel followed by Q&A
- 11:30 - 11:45 (CET)
Coffee break – online discussion
- 11:45 - 12:45 (CET)
Session 3Panel 1 – Controls and enforcement 2: policy issues
Moderator: Ms Pilar Montero, Professor and Director of the Magister Lvcentinvs. Master in Intellectual Property and Digital Innovation University of Alicante
Speakers:
- Mr Alan Park, Director of Legal Affairs, The Scotch Whisky Association
- Mr Bartolomeo Filadelfia, from Italian Ministry of Agriculture
Ms Nicole Semjevski, EUIPO – European Observatory on Infringements of IP (Observatory)
Panel followed by Q&A
Panel 2 – IP protection of GIs 1: case law developments
Moderator: Mr Dimitris Botis, Deputy Director for Legal Affairs, International Cooperation and Legal Affairs Department, EUIPO
Speakers:
- Mr Marko Ilešič, Judge, European Court of Justice
- Mr Benjamin Fontaine, Chair ECTA, EUIPO-Link committee
Mr Dev Gangjee, Professor of Intellectual Property Law, University of Oxford
Panel followed by Q&A
Panel 3 – Empowering producer groups 1: issues
Moderator: Mr Christian Jochum, Agricultural marketing and special crops, Austrian Chamber of Agriculture
Speakers:
- Mr Riccardo Deserti, Director of Consorzio del Formaggio Parmigiano Reggiano
Mr Lionel Lalagüe, Director of Public and International Affairs, Bureau National Interprofessionnel du Cognac
Panel followed by Q&A
Panel 4 – The global dimension of GIs
Moderator: Mr John Clarke, Director International Directorate, Directorate General for Agriculture and Rural Development, European Commission
Speakers:
- Ms Marthane Swart, Representative of Rooibos Council of South Africa
- Ms Magui Nnoko, Counsellor and Project Coordinator, Organisation Africaine de la Propriété Intellectuelle (OAPI)
- Ms Delphine Marie-Vivien, Researcher in Intellectual Property/Geographical Indications and Food Law, Deputy Director UMR Innovation, Agricultural Research for Development (CIRAD)
Mr Alvaro García Alcázar, Team Leader EU-Funded Projects, International Cooperation and Legal Affairs Department, EUIPO
Panel followed by Q&A
- 12:45 - 13:00 (CET)
Concluding remarks
by Master of Ceremony: Mr Brian Maguire
- 26 Nov 2020, 09:15 - 09:30 (CET)
Day 2: Welcome
Master of Ceremony: Mr Brian Maguire
- 09:30 - 10:30 (CET)
Session 4Panel 1 – Controls and enforcement 3: PDO and PGI logos use
Moderator: Mr Marcus Höpperger, Director, Law and Legislative Advice Division Brands and Designs Sector, World Intellectual Property Organization (WIPO) (TBC)
Speakers:
- Mr Matthew Gorton, Professor in Marketing, Newcastle University, Co-ordinator of the H2020 Strength2Food Project
Mr Eric Tesson, Director, Confédération nationale des appellations d’origine contrôlée (CNAOC)
Panel followed by Q&A
Panel 2 – Sustainability 2: stakeholder debate
Moderator: Mr Massimo Vittori, Managing Director, oriGIn
Stakeholder debate: active session from the floor
Panel 3 – IP protection of GIs 2: issues
Moderator: Mr Gordon Humphreys, Chairperson Board of Appeal, EUIPO
Speakers:
- Ms Paola Ruggiero, ECTA Head of GI committee
- Mr Simone Calzi, Head of the Legal Office - Consorzio del Prosciutto di Parma
Mr Stefan Martin, Member Board of Appeal, EUIPO
Panel followed by Q&A
Panel 4 – Modernisation and simplification: ‘REFIT’
Moderator: Mr Francis Fay, Head of Unit, Directorate General for Agriculture and Rural Development, European Commission
Speakers:
- Ms Alexandra Manole, Policy Officer, Horizontal Coordination on Better Regulation issues, Secretariat General European Commission
Mr Bernard O’Connor, Resident Partner Brussels. Professor State University Milan
Panel followed by Q&A
- 10:30 - 10:45 (CET)
Coffee break – online discussion
- 10:45 - 11:45 (CET)
Session 5Panel 1 – Controls and enforcement 4: stakeholder debate
Moderator: Ms Pilar Montero, Professor and Director of the Magister Lvcentinvs. Master in Intellectual Property and Digital Innovation University of Alicante
Stakeholder debate: active session from the floor
Panel 2 – Empowering producer groups 2: stakeholder debate
Moderator: Mr Christian Jochum, Copa-Cogeca
Stakeholder debate: active session from the floor
Panel 3 – Increasing attractiveness of GIs 2: stakeholder debate
Moderator: Ms Magdalena Glodek, Head of Unit, GIs Department of Promotion and Food Quality - Ministry of Agriculture and Rural Development
Stakeholder debate: active session from the floor
- 11:45 - 13:00 (CET)
Session 6 / Closing plenary
Master of Ceremony: Mr Brian Maguire
Mr Laurent Gomez, Secretary General ArepoMs Anette Rasmussen, President ECTAMr Massimo Vittori, Director General OriGInMr Andrea Di Carlo, Deputy Executive Director EUIPOMs María Ángelez Benítez Salas, Deputy Director-General for Agriculture and Rural Development, European Commission
Practical information
- When
- Wednesday 25 November 2020, 09:15 - Thursday 26 November 2020, 13:00 (CET)
- Where
- Online only
- Who should attend
- Stakeholders across the food value chain, public authorities, international and civil society organisations and interested members of the public
- Languages
- English
Report
The conference served as the focal point for stakeholders to make their views known on the range of issues in the reform process, from delivering sustainability to addressing the legal challenge of protecting GIs on the internet. Producers, stakeholders and EU country officials were able to participate and give their views on the different panel sessions.
The conference also highlighted GI developments, notably concerning e-Ambrosia and GI-View project, and included a panel on options for non-agricultural GIs.
This conference was the follow-up of “Trade Marks and Geographical Indications: future perspectives”, the 2018 conference jointly hosted by the European Union Intellectual Property Office (EUIPO) and the Commissions' Directorate-General for Agriculture and Rural Development, which explored the intersect between GIs and trademarks.
More information
Review of the EU’s geographical indication policy
