The Agri-Food Business Mission led by Commissioner Christophe Hansen to Thailand in May 2026 saw participation from 97 EU companies and organisations from 20 Member States representing various agri-food sectors. Over a third of participants were attending such an event for the first time, while 53% were small and medium-sized enterprises (SMEs), highlighting the delegation’s broad and inclusive representation.
- promotion of agricultural products | organic farming | EU quality schemes
- Monday 25 May 2026, 12:30 - Friday 29 May 2026, 12:30 (+07)
- Bangkok, Thailand
- External event
Media
EU agri-food business mission to ThailandGroup photo 
EU agri-food business mission to ThailandDay 1 
High-Level Mission to ThailandHigh-Level Mission to Thailand 
EU agri-food business mission to ThailandB2B meetings 
EU agri-food business mission to ThailandRetail visit 
EU agri-food business mission to ThailandEuropean Commissioner, Christophe Hansen and Deputy Minister of Agriculture and Cooperatives, Watcharaphon Khaokham 
EU agri-food business mission to ThailandH.E. Luisa Raghler, EU Ambassador to Thailand opening the EU Pavilion at THAIFEX – Anuga Asia 
EU agri-food business mission to ThailandTHAIFEX – Anuga Asia 
EU agri-food business mission to ThailandTHAIFEX – Anuga Asia 
EU agri-food business mission to ThailandTHAIFEX – Anuga Asia: a visit to the EU Pavilion by Thai Prime Minister Anutin Charnvirakul
Files
Practical information
- When
- Monday 25 May 2026, 12:30 - Friday 29 May 2026, 12:30 (+07)
- Where
- Agri-food business missionBangkok, Thailand
- Who should attend
- European and national producers’ organisations and companies from all EU countries, with export potential.
- Languages
- English
- Organisers
- Directorate-General for Agriculture and Rural Development
- Social media links
Report
The mission facilitated 543 business matchmaking meetings with 104 Thai importers, retailers, and distributors, as well as companies from neighbouring markets, including the Philippines, Viet Nam, and Malaysia.
The programme also featured:
- Market access seminars and sector-specific sessions, offering detailed guidance on import regulations and market entry requirements for various product categories.
- A high-profile business forum, opened by Commissioner Hansen and Thailand’s Deputy Minister for Agriculture.
- 17 field and retail visits to leading Bangkok-based importers and retailers, providing delegates with firsthand insights into Thailand’s economy with several networking opportunities.
- An official dinner, hosted by Commissioner Hansen, attended by 224 distinguished guests, including senior Thai government representatives, the EU Ambassador to Thailand, Member State Ambassadors and counsellors, as well as leaders from the Thai and EU business communities. The gala menu showcased premium products from 23 EU Member States as well as Thai products.
- 10 business delegates were interviewed by Thai media outlets specialising in lifestyle, business, social affairs, entertainment and food and drink.
THAIFEX – Anuga Asia Participation
The delegation visited the EU and Member State pavilions at THAIFEX – Anuga Asia, the region’s premier agri-food trade fair, where the EU was selected to be Region of Honour. Key moments included a visit to the EU Pavilion by Thai Prime Minister Anutin Charnvirakul, the opening ceremony of the EU pavilion attended by 128 guests and the awarding of a Geographical Indication (GI) certificate by Commissioner Hansen to Ratchaburi coconut. Over 5,500 people visited the EU Pavilion across the four-day event, reflecting a strong interest in European agri-food products.
EU-Thailand Trade Relations
In 2025, the European Union remained Thailand’s fourth-largest trading partner, accounting for 7.2% of the country’s total goods trade, with bilateral trade valued at €44.3 billion. Within this, EU agri-food exports to Thailand reached approximately €1 billion annually.
The EU continues to promote European agricultural, food, and beverage products in Thailand through:
- Co-financing promotional programmes proposed by Member State organisations.
- A presence at THAIFEX – Anuga Asia.
- The publication of The food and beverage market entry handbook: Thailand, offering essential guidance for businesses.