EU Commissioner for Agriculture and Food Christophe Hansen will be visiting Mexico on 16-19 November 2026, accompanied by a business delegation of representatives from the EU agri-food sector. The purpose of this visit is to facilitate European agricultural food and beverage exports to Mexico and expand their presence on this market.
The European Commission invites business representatives from the following sectors to apply:
- meat (beef, pork, poultry),
- cheese and dairy,
- wine,
- beer,
- spirit drinks with a protected geographical indication,
- olive oil,
- fruit and vegetables,
- processed agricultural products including confectionery,
- other.
A specific focus on Geographical Indications (GI) and organic products will be envisaged.
Programme
The visit to Mexico will focus on improving the understanding of Mexico’s import market access conditions and identifying new opportunities for EU products and identifying new opportunities for EU products under the modernised EU-Mexico Free Trade Agreement.
The programme of the business delegation will provide the representatives of the European agri-food sector with an excellent platform to explore the Mexican market and establish direct business contacts in Mexico City. It will offer possibilities to promote Europe’s high-quality food standards, geographical indications (GIs) as well as EU organic products.
The mission will feature a market access seminar, B2B meetings, field and retail visits, sector-specific working sessions with the Commissioner, an official networking dinner, and media activities to connect EU producers with Mexican buyers and distribution channels. Through these activities, the programme aims to facilitate long-term market access for EU agri-food products in Mexico.
How to participate
European and national producers’ organisations and companies from all EU countries, with export potential. The selection of the business representatives will consider product and geographical balance of the delegation. In this context, the candidates’ representativeness of a given sector, their capacity to conduct international business and accessing untapped markets will also be considered.
Interested applicants are welcome to register. The deadline to apply is 30 June 2026.
Travel and accommodation
Participants are required to cover the cost of flights and accommodation themselves. All business events in the official programme, including local transport, will be organised and covered by the European Commission.
Practical questions can be addressed to the Research Executive Agency at the following email address: REA-AGRI-EVENTS
ec [dot] europa [dot] eu (REA-AGRI-EVENTS[at]ec[dot]europa[dot]eu)
Registration period ended on Tuesday 30 June 2026, 23:59 (CEST)
- promotion of agricultural products | organic farming | EU quality schemes | common agricultural policy
- Monday 16 November 2026, 18:00 - Thursday 19 November 2026, 18:00 (CST)
- External event
Practical information
- When
- Monday 16 November 2026, 18:00 - Thursday 19 November 2026, 18:00 (CST)
- Languages
- English
- Social media links
Description
With a population of approximately 129 million, Mexico is the world's tenth most populous country and one of the European Union’s key trading partners in Latin America.
The modernised EU–Mexico Free Trade Agreement (FTA) is expected to create new opportunities for businesses and consumers on both sides. The agreement provides for further tariff liberalisation, simplifies administrative procedures, and accelerates customs processes through streamlined documentation requirements and more efficient physical inspections at Mexican borders. It also includes a dedicated annex on wines and spirits, facilitating trade through enhanced cooperation and recognition of oenological practices.
The agreement also provides protection for 336 EU and 20 Mexican agri-food geographical indications, as well as 232 EU and 6 Mexican spirit geographical indications, supported by robust enforcement and protection provisions.
The European Union has actively promoted EU agri-food and beverage products in Mexico through a range of initiatives. The EU has co-financed several promotional programmes implemented by organisations from various Member States. These programmes focus on high-potential sectors, including dairy products, olive oil, wines and spirits, pork, animal genetic material, fruit and vegetables, and confectionery products.
In addition, the EU has undertaken promotional and market-access activities in Mexico, including:
- an EU-funded promotion campaign implemented between 2020 and 2022;
- an export seminar on SPS (Sanitary and Phytosanitary rules) organised in 2019;
- participation in international trade fairs in 2019, 2021, and 2025; and
- the publication of the Food and Beverage Market-Entry Handbook for Mexico in 2022 (update ongoing).
