EU agri-food business delegation to Brazil

EU Commissioner for Agriculture and Food Christophe Hansen visited Brazil on 20-24 October 2025, accompanied by a business delegation of representatives from the EU agri-food sector. The purpose of this visit was to facilitate European agricultural food and beverage exports to Brazil and expand their presence on this market.

The European Commission invited in particular business representatives from the following sectors:

• processed agricultural products such as confectionery, chocolate, pasta, biscuits,

• dairy (with a focus on cheese),

• meat products,

• wine and spirits,

• olive oil,

• fruit and vegetables, and

• other beverages including beer.

Description

Brazil is the largest economy in Latin America, and by far the largest economy of the four Mercosur countries with 220 million consumers out of the 270 million from the four Mercosur countries. Yet so far, Brazil’s potential as major destination for EU agri-food exports remains largely untapped. EU Agri-food exports to the region represent currently only about 6% in value of all EU exports.

The European Union has been involved in promoting EU agricultural food and beverage products in Brazil over the past years. It is co-financing six ongoing promotion campaigns led by organisations from different EU countries and targeting the country. In 2025, the European Commission participated in ANUGA Select fair in Sao Paolo from 8-10 April, and has published the Market Entry Handbook.