Mur għall-kontenut ewlieni
Agriculture and rural development

Promotion of EU farm products

The EU's promotion policy helps EU producers to sell their farm products in an increasingly competitive global marketplace, while delivering jobs and growth at home.

a collage of fruit, vegetables, cheese, a bee keeper, some hens. Enjoy it's from Europe
The EU promotes its farmers' products worldwide

Introduction

Promotion campaigns about EU farm products are designed to open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business.

There are two kinds of promotion action:

  • those run by European trade or inter-trade associations and co-financed by the EU;
  • those run directly by the EU itself, such as diplomatic offensives by the Commissioner in non-EU countries to develop agri-food trade, or participation in fairs and communication campaigns​.

Promotion policy rules set out how EU funding can be used for information and promotion initiatives in both EU countries and countries outside the EU.

 

Annual work programme

The Commission will allocate €185.9 million in 2024 to fund promotion activities for sustainable and high quality EU agri-food products in the EU and worldwide. The Commission adopted the 2024 promotion policy work programme which contributes to the realisation of the political priorities of the European Commission for 2019-24, in particular the Farm to Fork strategy.

The promotion projects selected in 2024 are expected to highlight and favour products complying with objectives such as:

  • encouraging sustainable practices in EU agriculture
  • advancing animal welfare
  • promoting the consumption of fresh fruit and vegetables, and healthy as well as sustainable diets.

2024

14 NOVEMBRU 2023
Commission implementing decision – Work programme for 2024
14 NOVEMBRU 2023
Annexes – Work programme for 2024

2023

16 DIĊEMBRU 2022
Commission implementing decision – Work programme for 2023
16 DIĊEMBRU 2022
Annexes – Work programme for 2023

2022

15 DIĊEMBRU 2021
Commission implementing decision – Work programme for 2022
15 DIĊEMBRU 2021
Annexes – Work programme for 2022

2021

16 DIĊEMBRU 2020
Commission implementing decision – Work programme for 2021
16 DIĊEMBRU 2020
Annexes – Work programme for 2021

2020

19 NOVEMBRU 2019
Commission implementing decision – Work programme for 2020
20 NOVEMBRU 2023
Annexes – Work programme for 2020

2019

14 NOVEMBRU 2018
Commission implementing decision – Work programme for 2019
14 NOVEMBRU 2018
Annexes – Work programme for 2019

2018

27 NOVEMBRU 2017
Commission implementing decision – Work programme for 2018
27 NOVEMBRU 2017
Annexes – Work programme for 2018

2017

23 APRIL 2018
Commission implementing decision on the adoption of the work programme for 2017
23 APRIL 2018
Annexes – Work programme for 2017
23 APRIL 2018
Summary of the annexes

2016

23 APRIL 2018
Commission implementing decision on the adoption of the work programme for 2016
23 APRIL 2018
Annexes – Work programme for 2016
23 APRIL 2018
Summary of the annexes

Promotion campaigns in practice

The Commission defines the strategic priorities for promoting EU farm products and the funding criteria in an annual work programme outlining products and possible markets.

The European Research Executive Agency (REA) puts this strategic policy into practice on behalf of the Commission.

It does this by:

  • publishing calls for proposals and evaluating proposals;
  • awarding grants and managing grant agreements for so-called multi programmes (that involve at least two organisations from at least two EU countries or one or more EU institutions);
  • organising events and communication campaigns both inside and outside the EU.

The Commission adopts a decision to select simple programmes based on the ranking of the proposals established by REA.

Simple programmes involve one or more organisations from the same EU country. They are managed by national administrations.

2 MEJJU 2023
National authority in the relevant EU country

Selection decisions

2023

13 NOVEMBRU 2023
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2023
13 NOVEMBRU 2023
Commission implementing decision – Annexes (2023)

2022

10 NOVEMBRU 2022
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2022
10 NOVEMBRU 2022
Commission implementing decision – Annexes (2022)

2021

8 DIĊEMBRU 2021
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2021
8 DIĊEMBRU 2021
Commission implementing decision – Annexes (2021)

2020

14 DIĊEMBRU 2020
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2020
16 DIĊEMBRU 2020
Commission implementing decision – Annexes (2020)
15 DIĊEMBRU 2020
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products under 2020 additional call for proposals to restore market situation
17 DIĊEMBRU 2020
Commission implementing decision – Annexes (2020)

2019

21 OTTUBRU 2019
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2019
21 OTTUBRU 2019
Commission implementing decision – Annexes (2019)

2018

16 OTTUBRU 2018
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2018
24 OTTUBRU 2018
Commission implementing decision – Annexes (2018)

2017

19 OTTUBRU 2017
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2017
19 OTTUBRU 2017
Commission implementing decision – Annexes (2017)

2016

18 NOVEMBRU 2016
Commission implementing decision on the selection of the simple programmes concerning promotion of agricultural products for 2016
18 NOVEMBRU 2016
Commission implementing decision – Annexes (2016)

Report on promotion policy for agricultural products

The EU's report details the implementation of the promotion policy of agricultural products in both EU and non-EU countries. Some specific objectives of the policy include increasing the competitiveness and consumption of EU agricultural products, as well as raising awareness and recognition of EU quality schemes.

The findings of the report are derived from a number of sources, including the statistics on applications and grants awarded for promotion programmes, the participation in high level missions since 2016, and feedback from evaluation questionnaires. The findings indicate that:

  • the implementation of promotion policy for agri-food products has been consistent with its objectives;
  • fruit and vegetables were the main product category benefitting from promotion policy co-funding;
  • the promotion policy will be a key instrument to support the transition towards a more sustainable agricultural sector.

This report follows an evaluation of the implementation of the policy and will feed into the review of the policy.

11 FRAR 2021
Report on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries

Interim report from the Commission on information provision and promotion measures for agricultural products in the EU and in third countries

Staff working document accompanying the interim report

More information

Calls for proposals – promotion of agricultural products

Communicating your EU-funded promotional campaign – promotion of agricultural products

Campaigns map and statistics

Life cycle of programmes for promotion of EU agricultural products

15 APRIL 2024
Sejħiet għal proposti u ġestjoni tal-għotjiet — FAQs

Events